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JAN 2019

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GIJOBS.COM | JANUARY 2019 | G.I. JOBS 31 from graduating from college. Yet he had no idea what he would do once he received his degree. BEWHISKERED AND BELEAGUERED While he pondered his future, Moyer began to grow his beard. However, he was hard-pressed to find any decent facial hair-care products. Desperate to relieve his own itchy face and appease Ashely, who had already grown weary of his beard's rough texture and lingering food odors, Moyer headed to the mall in search of something – anything – that might help. The teensy $25-dollar bottle of "beard balm" he bought from a specialty store smelled awful, but Moyer steeled himself and slathered it on … and immediately felt a stinging sensation. "My face immediately started burning, "Moyer recalled. "So I looked at the ingredients and saw that the bottle contained not only black pepper oil, but actual paint thinner, too!" He quickly trashed the turpentine-laced tonic, but he wasn't ready to rid himself of his beard, too. So he decided he'd try to make his balms and oils instead. He did "a ton of research" about what would work well together to do what he wanted, ordering ingredients online and playing around with different mixtures. From the start, he chose to use premium-quality, skin- friendly products known for their hydrating and conditioning properties – ingredients Moyer himself was drawn to since his primary goal at that time was to create a balm that would soften his own whiskers. His first few potions comprised shea butter, organic beeswax, organic coconut oil, argan oil and jojoba oil, as well as essential oils like tea tree, rosemary, eucalyptus and sandalwood. Because these various components came in bulk, Moyer ended up with large quantities of his prepared oils and balms, so he decided to hand it out to his friends at the student veterans center. They, in turn, gave him feedback on his mixtures, telling him what they liked and didn't like. "I just kept changing it 'til everyone loved it," Moyer recalled. It wasn't long before someone wanted to buy the oil. Once that happened, things took off – VERY quickly. Orders began pouring in from a basic website Moyer set up, and he began developing more products. A few weeks later, Moyer got the call that would ultimately turn his side hustle into a full-fledged business. "Somehow, the cast director for [the hit television show] Sons of Anarchy had heard about my beard oils, and they invited me to a cast party, where I could promote my products," Moyer said. "While there, I got the cast to sign some products. I sold them online and donated the proceeds to Hire Heroes USA, a vet- focused nonprofit. The cast thought it was great that I was raising money for such an important cause and took a personal interest in Badass Beards. After the party, they ended up posting about my company on their own social media." Moyer thinks his decision to use the opportunity to raise money for vets instead of simply pushing his products built up a lot of goodwill for his company and helped him garner attention in a positive way. Unsurprisingly, having the cast from a wildly popular TV drama talk about Moyer's beard- care products gave him instant credibility in the marketplace. At the same time BADASS BEARD CARE HQ: El Dorado Hills, Calif. FOUNDED: 2014 EMPLOYEES: 20 year-round; more during the holidays VET EMPLOYEES: 3 full-time vets; more during the holidays WEBSITE: badassbeardcare.com CHARLIE MOYER CEO AGE: 32 MILITARY SERVICE: Petty Officer First Class (E-6), Coast Guard (2005-2014) RATING: Gunner's Mate EDUCATION: • Associate degree in general studies • Two classes away from receiving a bachelor's degree in Emergency Management and Homeland Security from Thomas Edison State University

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